Happiness-Lite

Capitalism is utilising branding for the purpose of providing optimism in the wake of continuing bad news; corruption in political and financial circles, global climatic changes, shocking crimes committed by children, - the dreadfully bleak picture painted by a 24/7 global news culture in general. As such, it's providing an escape from reality in the form of consumption and retail therapy. An escapist, infantilized and anti-intellectual blanket is being created for a powerless, bewildered and frustrated market. It's a design program of 'lite happiness', a warm, soft and friendly quality with immediate appeal.

- Miles Newlyn, Courtesy of Deron Bauman