It Feels Good to Be Good, and its Natural

Placing the interests of others before our own activates a primitive part of the brain. In new research, results show...

"that when the volunteers placed the interests of others before their own, the generosity activated a primitive part of the brain that usually lights up in response to food or sex. Altruism, the experiment suggested, was not a superior moral faculty that suppresses basic selfish urges but rather was basic to the brain, hard-wired and pleasurable."

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